While the entire banking industry is working to regain consumers' trust following the market turmoil of the past year, Bank of America has also had to reposition its brand following acquisitions of Countrywide Financial and Merrill Lynch that created the nation's largest mortgage lender, largest wealth manager and a one of the world's leading corporate and investment banks.

If this sounds like an outsized task, Anne Finucane, BofA's global chief strategy and marketing officer, has an outsized role at the company. Whether its brand positioning, marketing, or communications across all lines of business, Finucane is the go-to voice of the banking giant.

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