The American Bankers Association has planned a financial literacy campaign to help seniors and their caregivers guard against financial fraud.
In the Safe Banking for Seniors campaign, bankers will provide education to consumers on elder financial abuse. Bankers will be equipped with event materials, lesson plans and media outreach tools, starting in January. The program is administered by the ABA Foundation.
“We will be encouraging bankers to team up with other organizations and agencies in their communities to reach the greatest number of consumers possible,” Corey Carlisle, the ABA Foundation's senior vice president, said in a news release.
The ABA has launched similar campaigns on financial abuse for children and teenagers.