One year into a $1 million national advertising campaign for its mutual funds, Marshall & Ilsley Corp. is seeing its dollars pay off.

The campaign has helped lift the Milwaukee-based banking company's Marshall Funds' assets from $2.7 billion to $3.5 billion over the last 12 months. And call volume is four times greater than what it was before advertising, said Catherine A. Voss, the funds' marketing director.

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