One year into a $1 million national advertising campaign for its mutual funds, Marshall & Ilsley Corp. is seeing its dollars pay off.

The campaign has helped lift the Milwaukee-based banking company's Marshall Funds' assets from $2.7 billion to $3.5 billion over the last 12 months. And call volume is four times greater than what it was before advertising, said Catherine A. Voss, the funds' marketing director.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.