If credit card loan performance is indeed turning around, it appears to be doing so the fastest at American Express Co., giving the company an opportunity to ramp up business.

Amex is looking to plow much of the money it expects to save from reduced credit costs into marketing and rewards programs, areas where it has cut back during the recession. By doing so, the company would move past a bruising phase that tarnished its reputation as a high-end issuer with impeccable credit quality.

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