American Express Co. has pulled off another striking partnership, announcing that it will issue a cobranded Optima card with Hilton Hotels Corp., beginning this week.

The venerable charge card firm has been using its long-standing relationships with companies such as Hilton and Delta Airlines to muscle its Optima credit card into the cobranding arena, slugging the "home runs" that have been eluding the banking industry of late.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.