American Express Co. is spearheading a coalition that aims to help Web merchants combat online fraud, the card company announced this week.

The Worldwide E-Commerce Fraud Prevention Network, conceived and funded by American Express, is to give online retailers information about ways to prevent fraudulent card transactions, and resources for doing so. The coalition, announced at the National Retail Federation’s trade show, also plans to try to debunk the public perception that online transactions are unsafe.

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