Not that he's feeling any pressure, but Steve Cone may be the one person shareholders are counting on to deliver the revenue synergies that were promised when Keycorp merged with Society Corp. this spring.

Mr. Cone, 44, is the new executive vice president for corporate marketing and strategic planning at Keycorp. He is responsible for making sure the nation's 10thlargest bank wisely spends untold millions of dollars so it can make more from customers ranging from Maine to Alaska.

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