Robert Trojan believes that asset-based lending is misunderstood and he is on a mission to change that view.

Trojan is the chief executive at the Commercial Finance Association, a New York-based trade group that represents asset-based lenders and whose members include some of the nation's largest banks. Though asset-based loans have been around for decades, Trojan says they are not as widely used as they could be because many companies don't recognize that they can borrow against their inventory or receivables, rather than more traditional collateral, such as real estate.

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