BankAmerica Corp. saw "long-term potential" in both of the brand names it had to choose from, chairman Hugh L. McColl Jr. said Thursday.

Market research results tilted the scales toward Bank of America, which was unveiled in television commercials late Wednesday and hailed by Mr. McColl as a key strategic decision by the newly minted, $572 billion-asset banking company.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.