Hoping to turn the brewing consumer privacy controversy in its favor, Bank of America Corp. pledged Friday that it would no longer allow outside telemarketing firms to make product offers to its customers.

Acting two days after U.S. Bancorp of Minneapolis was sued over its information-sharing practices, and while privacy was moving to the forefront of the Washington financial reform debate, Bank of America also said that it would not let confidential customer data out of its hands, except to assist check printers and similar service providers.

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