United New Mexico Financial Corp. is probably the only bank in the nation with a hot-air balloon pilot on its payroll -- and that's just one of the unique aspects of the Albuquerque company's marketing campaign.

Floating in the heavens above the towns of New Mexico on any given weekend is one of three silver-and-white balloons operated by the $1.7 billion-asset company. In a few weeks a fourth, more flamboyant craft will be added to the fleet.

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