BancFlorida Financial Corp., Naples, whose principal subsidiary is BancFlorida, promoted Rudolf P. Guenzel to president and chief executive officer, subject to regulatory approval.

Mr. Guenzel will continue as president and chief executive officer of the bank, posts he has held since May 1991.

Mary Ellen Hawkins, chairwoman of the holding company, said Mr. Guenzel's promotion would streamline day-to-day management responsibilities for both the company and bank. His banking experience spans 28 years, including executive posts at Chemical Bank and European American Bank, both in New York.

Mr. Guenzel said: "The bank will continue to focus its efforts and resources on the improvement of classified assets. We have developed individual strategies for each troubled asset in our commercial loan portfolio, and we are making progress in improving the quality of our loan portfolio."

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