Sallie Krawcheck had not been on the job at Bank of America Corp. a full day and outsiders were already debating how good a fit she will be — and whether anyone knows what a good fit there is anymore.

B of A made several executive moves this week, but the hiring of Krawcheck — a former Citigroup Inc. executive who joined B of A Tuesday to run its wealth management and brokerage operation — drew the most attention. Observers familiar with Krawcheck, as well as her current and former employers, said her selection underscores the cultural change underway at B of A.

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