WASHINGTON Snapchat, a once-popular app among high school students, has captured the attention of privacy-savvy Wall Street financers hoping to keep their late-night escapades quiet.
The app allows you to share pictures with individuals, but once opened will dissolve in an instant erasing any record of the photo that anyone, including a banker, might want to keep under wraps, New York Magazine reported last week.
"It's absolutely blowing up right now," said a former banker and current business school student, according to the magazine. "People are generally sending shots of cubicles, laptops, airports and other motifs of corporate life."
One frequent Snapchat user, who was unnamed in the story, said more than 75% of snaps they receive are from bankers. "It's usually the way we use texts like, 'at a bar,' drawn over an image, to show that they're out."
According to the magazine, which interviewed several individuals who work on Wall Street, the mobile app is fast becoming the "go-to-social network for corporate underlings who want to keep their public profiles strictly professional, yet can't resist the appeal of a controlled social media environment that lets them run wild."