Santa Fe, N.M., has developed a reputation as one of the nation's most socially conscious cities. Now one local bank is looking to tap into the city's altruistic nature-and its growing deposit base-by creating a "socially responsible" loan fund.

First National Bank of Santa Fe's new fund is among a small but growing number of social investment programs offered by community banks looking to fatten deposits. Modeled after Vermont National Bank's acclaimed Socially Responsible Banking Fund, the program uses deposits to lend money to affordable-housing projects or struggling minority-owned businesses.

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