As banks struggle to find new sources of profits, some are starting to notice the poor customers they have long ignored.

While many bigger institutions are looking to ditch customers deemed unprofitable, by increasing checking account fees and other prices, a few are daring to move in the opposite direction. A handful of large banks are trying to hold onto more customers by offering them new products, including the so-called alternative financial services typically sold by check-cashers, remittance providers and other non-bank institutions.

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