Most online consumers are now used to Google and Facebook sending them targeted advertisements based on their behavior and message content; that kind of highly specific targeting is coming soon to a TV near you with marketers able to send specific commercials to specific households based on demographics.

Addressable television advertising, which melds financial and cable company data into a platform to produce targeted TV spots, provides a way to match specific ads to specific demographics. That allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years.

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