Banks have unveiled another round of programs to help the military personnel and veterans whom the country honors today, seeking the reputational benefits that often come by association.

JPMorgan Chase (JPM) and Wells Fargo (WFC) were among the big banks in recent days that touted their support of U.S. service members and their families. JPMorgan said that it would start recruiting spouses of military personnel and would launch a formal employment program later this year. It has formalized that hiring commitment by joining a program run by the Defense Department, called the Military Spouse Employment Partnership.

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