-
The bank announced on Wednesday a new sponsorship deal with the Detroit Lions, part of its ongoing effort to raise its profile in the Wolverine State.
September 6 -
The veteran football player will join the Lafayette, La., company's advisory board. Delhomme started his pro career with the New Orleans Saints.
May 25 -
Regions Financial in Birmingham, Ala., is issuing an exclusive debit card honoring the Crimson Tide's 2011 BCS championship.
January 11
BB&T Corp. (BBT) is putting its moniker on professional hockey's home in South Florida.
The $179 billion-asset bank holding company has secured the naming rights to the former BankAtlantic Center, a 20,000-seat arena that is home to the National Hockey League's Florida Panthers, as part of a 10-year agreement between BB&T and Sunrise Sports & Entertainment, which manages the facility.
The deal, announced Monday, brands the building the "BB&T Center" and calls for BB&T's name to be displayed prominently in the arena and in its electronic, print and social media. Financial terms were not disclosed.
Besides hockey, the Broward County-owned arena hosts concerts and events such as upcoming performances by "The Who" and "Disney on Ice."
In July,
The naming rights deal adds another venue to
It also sponsors athletics at about a dozen colleges and universities, including the University of Alabama, Auburn University and Duke.
