BB&T Corp., facing intense competition in core business lines and limited opportunities for bank acquisitions, is looking to its specialty finance arm as a growth engine.

The $121 billion-asset Winston-Salem, N.C., banking company has not set huge growth goals - it would like to boost the unit's contribution to interest income to 10%, from its current 8% - but said it sees potential in a segment that currently ranks as one of the smallest in BB&T's loan portfolio, accounting for 4.3% of the company's $83.6 billion of loans at yearend.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.