Equifax last week announced that BB&T is using Equifax’s InterConnect risk and CRM service to streamline its bankcard opening process with automated decisioning, change control and business rules management features.
A key selling point for Winston-Salem, NC-based BB&T was InterConnect’s analytic capabilities, providing the deep-dive view of customer relationships more institutions are seeking to best sell ancillary products. BB&T also is using InterConnect’s Rules Editor module that gives business analysts and risk managers the ability to view, update and approve changes to credit policy rules.
Equifax hasn’t revealed other banks that have deployed the ASP-based InterConnect service since it was launched four years ago, combining a decisioning engine with data integration and workflow capabilities.
