ST. LOUIS -- To be successful, community bankers must assess their competition and determine how best to meet consumers' needs, industry consultant George M. Morvis says.

"The fact that you're the 'independent bank' in town counts for about .0045 of anything," he said at the Illinois Bankers Association's annual convention in a session on competing with nontraditional competitors. "If you're the independent bank in town with extraordinary service and products to meet your customers' needs, that's an attribute."

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