Samuel B. Hayes 3d of Boatmen's Bancshares and Owen G. "Bob" Shell Jr. of NationsBank Corp. were big winners in the executive lineup NationsBank unveiled Wednesday in the wake of its deal to buy Boatmen's.

Mr. Hayes, 59, the No. 2 executive at Boatmen's, is to be president of NationsBank West, which will cover Missouri, Arkansas, Illinois, Iowa, Kansas, New Mexico, Oklahoma, and Texas.

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