SEATTLE--Boeing Co.'s approach to its residential lending program for employees is strictly low-key. This puts Boeing poles apart from PHH US Mortgage Corp., Mount Laurel, N.J., and Lincoln Service Mortgage Corp., Owensboro, Ky., which run the program for Boeing.

They and other lenders are high on affinity lending with companies like Boeing because they believe it can provide a more reliable stream of loans than other means of mortgage origination.

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