BankAmerica Corp. is stepping up its customer retention effort as its complex merger with NationsBank Corp. looms.

The California-based banking company is increasing the frequency of programs launched under the highly analytical and technology-driven initiative it began in April 1997.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.