Branding was on the mind of Andrew Pople, managing director of England's Abbey National PLC, though he was speaking at a symposium on processes and technologies to improve customer relationships.

"A brand is unique, but what a bank is doing with" customer relationship management isn't, he said in an interview after his speech last week at an American Banker conference.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.