Mobile banking is moving into the mainstream and is changing the way consumers manage their finances, according to a report released from Javelin Strategy and Research.
Nearly half of mobile phone owners have access to mobile banking, and 45% of mobile phone users are expected to be using mobile banking services by 2014, the Pleasanton, Calif., market research company said. It also expects mobile banking technology to eventually change the ways consumers pay for goods.
Javelin predicted that by 2014, around 99 million U.S. adults will conduct mobile banking transactions at least once a year, with 52% of mobile phone users relying on smart phones that provide advanced features including e-mail and Internet capabilities.
"Mobile banking is quickly moving from infancy to commonplace, which will help separate the winners from losers in banks' ability to attract and keep technology-loving consumers," Mary Monahan, Javelin's research director and managing partner, said in a press release last week.
"Consumers are hungry for 'always on' and 'real time' ability to monitor and manage their money. Javelin did not return requests for comment.