C1 Bank knows how to get noticed. Though most banks looking to publicize a name change rarely attract much attention, the former Community Bank & Co. rolled out its new name last month with a promotion the press could not resist.

The Lakewood Ranch, Fla., bank is offering a new Mercedes-Benz to state residents who put $1 million in a five-year certificate of deposit. The bank is set to expand the program to include its business clients.

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