Nestor, Inc., is touting its neural network technology, so far used for various risk and fraud management applications, for in-house marketing purposes. But whether the power-hungry system can provide greater returns than ordinary methods remains to be seen.
The company says that this new desktop product, called CampaignOne, can fine-tune mass-customized credit card products by applying customized algorithmic models to portfolio-specific and even individual-specific data, allowing the firm to adapt offers to the customer while reducing costs. It claims the system can increase campaign returns by up to 20 percent.; no returns were available.