The high-profile federal lawsuit against Associates First Capital for its subprime lending practices may be a near-term public relations nightmare, but many outsiders say that, if handled properly, it actually could end up boosting the powerful Citigroup brand.

Whether that possibility explains Citi’s willingness to try its luck in court is anybody’s guess. The company won’t discuss what was and wasn’t on the table during settlement talks, including the price tag that might have been attached to a deal.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.