When it comes to card-based loyalty incentives, no U.S. retailer rivals Canada's oldest and largest department store chain.

Hudson's Bay Co., established in 1670 as a dry-goods store for fur trappers, offers cradle-to-grave rewards to its 10 million customers, perhaps half of whom hold a private-label card. Even customers who do not carry its card can win loyalty points.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.