Credit card issuers sent out a record number of card solicitations this year, but flooding the postal system is not generating large consumer response rates, a survey has found.

BAI, a market research firm in Tarrytown, N.Y., which provides a service called Mail Monitor that tracks direct-mail credit card offers, released the survey late last week.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.