Fair, Isaac & Co., the credit scoring and data analysis company, and Experian, the information business formerly part of TRW Inc., are marketing Venture, a small-business risk scoring service.

Venture blends Fair, Isaac's scoring models with Experian's consumer and business information.

It is designed to help lenders offer credit cards and credit lines to small businesses.

Lenders who use the system will get a credit score to assess the financial risks of a small business so they can tailor their offers accordingly.

Fair Isaac said the product would reduce direct marketing solicitation costs and increase response rates.

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