sponsorship agreement with Ticketmaster, the top U.S. ticketing agency, with $1.6 billion in sales. The two companies, which plan to develop a cobranded card, will join in marketing, promotion, advertising, merchandising, travel services, and publishing. Consumers calling Ticketmaster will be prompted by phone operators to use MasterCard to pay for their purchases.
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At more than 80 million strong, Millennials are the largest generation ever. They’re also the most diverse, most educated, comprise the largest segment of the American workforce, hold the most purchasing power, and are poised to inherit more wealth than any other generation.