Virtual Vineyards, the pioneering Internet winery, has joined the growing list of on-line sellers saying it will guarantee all credit card transactions.

Dell Computer Corp., the bookstore, and the Travelocity Web site have done the same to assuage doubts about Internet transaction security. Essentially they commit themselves to reimburse the maximum $50 liability to the cardholder in the event of fraud or misuse.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.