Morris the finicky cat, famous for his role in 9-Lives cat food commercials, is expanding his sales pitch to a new credit card that benefits animal shelters and humane societies.

The grumpy orange tabby, who in a previous incarnation began selling 9- Lives in 1969, will lend his image to the new Morris MasterCard, which, depending on spending, could donate about $12 per active account each year to an animal group in the cardholder's state.

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