Business Dynamics Consulting Inc. has hired David Mench to lead its portfolio management and data base marketing practice.

Mr. Mench previously managed data warehousing for Fleet Bank's credit card unit in Wilmington, Del., and is based at Business Dynamics' Newark, Del., office.

He also worked for National Westminster Bank (USA)'s consumer credit subsidiary, and for Andersen Consulting.

Business Dynamics' founding partner, James Shanahan, said more clients are demanding "portfolio management activities that maximize the profits of existing customer bases. Based on our experience, most banks can wring out at least another 25% of profits without too much effort. Dave's hands-on management experience will help card issuers get down to business and produce meaningful results without delay."

Mr. Mench said he is "especially interested in applying new ways to create value and compete by exploiting the full capabilities of processors such as First Data and Total System.

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