Despite the growing perception that a broad slowdown in the economy will deflate the recent boom in charitable giving, financial institutions that help their customers make donations are betting that philanthropy will remain a growth area.

Both Wilmington Trust Corp. in Delaware and Bessemer Trust Co. in New York have recently hired executives to focus on philanthropic services. Meanwhile, on the investment product front, J.P. Morgan & Co. last week opened its own donor-advised fund to investors, and Oppenheimer & Co. launched its first donor-advised fund Monday.

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