Chemical Banking Corp. has appointed Yawar Shah to head a new unit that will concentrate on building the revenue of Geoserve, its corporate-services unit.

Mr. Shah, 34, has been named chief administrative officer, reporting directly to Richard Matteis, head of Geoserve. He will be on an equal footing with business line managers, acting as an"idea generator" to help the business units expand their markets, Mr. Shah said.

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