When Richard J. Matteis set out to build Chemical Banking Corp.'s Geoserve unit into a major profit center-- and not a major cost center - he had no idea how successful his efforts would be.

This year. as Geoserve celebrates its fifth anniversary, Mr. Matteis is a happy man. Combining the powerful one-two punch of slashing costs while introducing fee-based services. Mr. Matteis has made Geoserve into a unit that produces revenues of $750 million for Chemical's coffers.

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