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The card issuer launches Facebook application to offer cardholders customized deals based on their "likes" and interests.
July 19 -
Citi's new Facebook application moves the ball forward for banks that want to combine social media with banking activity, but it also raises concerns about privacy and security of consumer data.
January 3
A new Facebook app from Citi tells consumers which concerts they may like, if they allow the company to access their public profiles.
The app, called
When accessing the app, a person is prompted with this message: "Citi Private Pass Match-Up would like to access your public profile, friend list, email address, hometown, interests, current city, likes and your friends' hometowns, interests, current cities and likes."
The Facebook app is an extension of the Citi Private Pass program, which allows Citi credit and debit cardholders to purchase tickets to events.
The new app marks yet another example of a financial services company experimenting with ways to combine banking activity with social media. American Express Co. launched a Facebook app in 2011 that allows the company to
Citi launched a Facebook app that allows
Separately, Citi asked consumers through its Facebook and Twitter channels in July 2012 whether they