Six high level Citicorp hires in less than two years, primarily on the retail side of the institution. Three from packaged goods and services; one from an upstart British branchless bank; one from the entertainment world; and one from cyberspace. Not a traditional banker among them.

The January 1996 arrival of William I. Campbell, a rare outsider at the time, sparked the latest round of Citicorp's periodic-and notorious- reorganizations. The former Philip Morris USA chairman was promoted to executive vice president, head of global retail banking, including credit cards, in April 1997. The latest addition to this eclectic team is Stephen Liguori, who became New York retail head last month fresh from the CEO slot at Mother's Cake and Cookie Company, Oakland, CA.

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