Issuers of cobranded credit cards managed for several years to avoid the fierce pricing wars of the card business, but according to a recent study, such cards are no longer above the fray.

The study, conducted by Behavioral Analysis Inc. of Tarrytown, N.Y., shows that more than 50% of cobranded offers in the third quarter of 1995 sported a teaser rate, compared with 20% over the same period in 1994.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.