Even as the U.S. banking industry aggressively targets the small- business marketplace as a high priority for business development, their results are falling short of the mark.
It's no wonder that they see huge potential in this market. There's nothing "small" about it. U.S. government statistics show that businesses with sales of less than $10 million comprise 98% of all businesses in the United States. Their need for capital-and other services offered by the banking community-is well documented.