Someone once said, "If you want to make God laugh, show Him your plan."

But in an era when differentiation of products and services is becoming increasingly difficult and the market value of companies is determined more by intangible than tangible assets, it is important to have a plan. It becomes a robust blueprint for who you are and who you are not, what you do and what you do not do. It contains your vision-your reason for being and your missions-and the goals that move you toward your vision.

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