Management fads come and go. Several years ago "total quality management" (TQM) was the major buzz phrase and was promoted as the solution for all of a company's problems. While TQM offered much to senior management, in the past 12 to 18 months emphasis has shifted to make "reengineering" the most touted business concept.

Now, some senior managers appear to be shifting their focus away from reengineering and toward "growth." For example, Thomas E. Jones, executive vice president of Citicorp recently told security analysts than revenue growth "is the issue we are dealing with," now that his bank's asset quality and expense base have improved.

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