In its skeptical response to recent bank mergers, Wall Street may be overlooking the potential of these companies to capitalize on the power of market segmentation.

These larger entities can use their scale to segment their customer bases more finely than before. Companies with the vision and competencies to take advantage of this opportunity will gain market share and enjoy higher revenue and profit growth.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.