It is unfortunate that, given the ubiquitous holiday vacations, most bankers have not had the time or occasion to comment on the New Year's press release of a certain large midwestern bank. What follows are selected portions of this unusual but nonetheless highly important document:

"Today, our bank inaugurates its Third-Platform account-a service earmarked for customers not eligible for the private bank but with needs much above those of the mass-market customer. This account allows these people to satisfy all their financial needs through a single bank relationship. The customer is provided with a transactions and savings account, access to credit, investment and insurance products, and financial-, tax-, and estate-planning services. All such products and services are offered by the bank either directly or indirectly via association with third parties.

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