In a recent study by KPMG Peat Marwick called Project Excellence, an overwhelming number of community bank chief executive officers identified their competitive advantage as relationship banking.

In another report, published in ABA Banking Journal, 94% of community bankers said creating a sales culture is important to them. However, only 42% felt they had achieved a selling strategy in their banks.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.