Community banks, facing increased competition from money-center or regional banks and monolithic nonbanks, are increasingly challenging the big boys at their own game by offering trust and asset management services.

The reason: Community banks are tired of having their mature - and once- loyal - customers leave their institution when they come to the age for seeking professional trust and investment management services. Larger banks and nonbanks that offer these services can lure the customer away into new relationships, regardless of the years of quality service and competitive products found at their old institution.

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